Betty and the Virgen

This is my favorite storefront in Pilsen: a place that sells perfumes and cosmetics. I love the fact that Betty Boop shares equal billing with the Virgen of Guadalupe. The dark-skinned Virgen (who supposedly appeared to Juan Diego in 1531, speaking to him in his native Indian language of Nahuatl), is an important symbol of Mexican identity and Mexican feminism. In the 1810 war for independence, Miguel Hidalgo's army carried images of the Virgen. When Zapata's troops entered Mexico City in 1914, they carried Guadalupan banners. Cesar Chavez and the United Farm Workers also employed images of the Virgen.

What does Betty Boop, the animated vixen from the 1930s, have to do with the Virgen? Surely the juxtaposition of the two can't be random. I think they're going for some sort of madonna/whore duality.